Chris Willard

Senior Generosity Strategist

Meet Chris Willard


Chris Willard is a well-known connector, communicator and consultant. In addition to his work with Generis, he also serves as the director of generosity initiatives for Leadership Network. Over the years he has coached the leaders of some of the largest and most effective churches and non-profit organizations in North America and Europe as they have worked to accelerate generosity to support their important work.

For 18 years Chris worked with Cru (Campus Crusade for Christ) raising millions of dollars for strategic national and international initiatives. He was also the executive pastor of Discovery Church in Orlando. During his tenure there, Discovery launched three multi-site venues and experienced dramatic growth. Chris continues to be actively involved at Discovery where he serves as a board member.

Chris was a Massachusetts Honors Scholar at the University of Massachusetts and has an MBA from Belhaven University. He is a frequent conference speaker and is the co-author of “Contagious Generosity: Creating a Culture of Giving in Your Church”, (Zondervan). Chris and his wife Susan have three adult children and live in Orlando.



Let’s be honest; there are times when one-on-one guidance, encouragement and accountability brings out the best in us and accelerates our ability to chase down those big, audacious dreams. The Generis Coaching experience is designed to align with your greatest needs and is delivered over a period of time that makes the most sense for you.

No matter the size of your God-inspired dreams, it can be daunting to think about chasing down the necessary resources. The truth is that while vision almost always exceeds current realities, the means to support your vision is within your grasp. 

With Generis, you’re not alone. Our customized Campaign approach will help you assess, rethink and reframe your current reality, allowing you to reach your specific goals while also establishing a foundation for increased generosity overall. 

From time to time, it can be extremely helpful to analyze the habits of your overall giving climate to see what is currently working as well as where opportunities for a culture of generosity to increase might exist.

The Generosity Assessment is a one-day experience that provides a thorough assessment of your church’s effectiveness and reveals new opportunities for creating a culture of generosity. Think of it like an x-ray into the giving perspective of the church.


Contact Chris Willard