Joe Brand

Generosity Strategist

Meet Joe Brand

Joe comes to the Generis team with over 25 years of ministry experience. Joe’s call to the ministry began with Campus Crusade for Christ (CCC). He served in Southern California and throughout Asia with CCC, sharing the gospel through personal evangelism and the Jesus film. After completing a M.A. in Student Development at Azusa Pacific University, he held staff and faculty positions at Biola University and Huntington College.

Joe moved to Atlanta to join Mission to the World, the mission agency of the Presbyterian Church in America. As Training Director, Joe was able to train over 600 missionaries in his tenure at MTW. After 11 years, he joined the staff at Perimeter Church as the Pastor to Mid-Adults. He provided pastoral care to the largest demographic of the church and assisted in organizing small group programs.

Joe, his wife and four children live in the Atlanta area. In his spare time, Joe enjoys reading and gardening.


  • Coaching
  • Generosity Assessment

No matter the size of your God-inspired dreams, it can be daunting to think about chasing down the necessary resources. The truth is that while vision almost always exceeds current realities, the means to support your vision is within your grasp. 

With Generis, you’re not alone. Our customized Campaign approach will help you assess, rethink and reframe your current reality, allowing you to reach your specific goals while also establishing a foundation for increased generosity overall.

Let’s be honest; there are times when one-on-one guidance, encouragement and accountability brings out the best in us and accelerates our ability to chase down those big, audacious dreams. The Generis Coaching experience is designed to align with your greatest needs and is delivered over a period of time that makes the most sense for you.

When you know something is “off” but you’re not sure what it is or where to start, an Assessment is the perfect solution! You will gain a comprehensive picture of what’s working, what’s struggling and where to focus your efforts. 


Contact Joe Brand