Carla Maxwell Ray

Senior Generosity Strategist

Carla Maxwell Ray is a Senior Generosity Strategist with two decades of experience generating funds for worthy causes. Her experience includes positions in development and advancement at Spelman College, Morehouse College, Morehouse School of Medicine, Boys & Girls Clubs of America and, most recently, University Of Maryland College Park. The common denominator in all of these experiences is her ability to successfully help raise the funds needed to advance the mission of each organization. Now, after many years of using her skills and gifts in secular settings, Carla believes she has been called to place her full attention on helping accelerate generosity in churches and Christian ministries.

As a visionary leader, her expertise includes fundraising, marketing, strategic planning, external relations, Board development, and non-profit management. Carla has helped to successfully conclude many campaigns, cumulatively raising over $1 billion. Throughout her career, Carla has worked with Christian leaders, CEOs, philanthropists, dignitaries and celebrities. Carla serves as a Board member of the Religious Coalition of Frederick County MD. Carla graduated Valedictorian from her undergraduate class at Lincoln University and also holds a MBA from the University Of Delaware.

Carla loves God and her church in the Greater Washington DC area where her husband, Rev. Robert A Ray pastors. The couple are leaders of Crown Financial Ministries in the MD/DC area and previously served as Executive Directors of the Lifestyle Stewardship Campaign. Author of 5 Pillars for a First Class Life Book that describes how to live a fiscally healthy life while pursuing and funding your purpose. In her spare time, Carla enjoys swimming, gardening and mentoring others to establish financially-free healthy lifestyles.


Carla Maxwell Ray


Are we living according to God's plan for our lives and our churches? God has blessed me with the capability to generate resources to help fund the visions that He has placed in His leaders. I am at a juncture in my life where I believe I am now called to share my gift with God's Kingdom. This empowers His churches and its members to secure significant resources and operate debt free, while creating systems that perpetuate sustainability. The influx of resources is a byproduct of the elevation in the church's and its members' spiritual growth and maturity. That excites me the most!