Larry Armentrout

Vice President

Helping churches reach that defining moment when they can articulate and embrace God's vision for their future growth is what drives Larry Armentrout. 

The other half of his mission is helping them follow-through and deliver - and he's been delighted to guide churches through the sometimes-awkward stages of change. 

He has served over 282 clients in his tenure at Generis, many of which experienced exponential growth. With excellent organizational and relationship skills, Larry is an accomplished and trusted counselor; helping diverse church bodies engage in generosity audits, strategy days, new building initiatives, debt retirement efforts, endowment campaigns, mission projects, anniversary campaigns, and budget-enhancing general fund cultivation. 

After serving four years in the USMC, he completed both a BA and MA from Hardin Simmons University in Abilene, TX. He is also a graduate of the National Planned Giving Institute at the College of William and Mary and has served churches for more than 31 years in fundraising. Prior to that he served in the local church for 12 years. An Ohioan, he and his wife, Gay, have been blessed with daughters Julie, Jamie and granddaughter, Madison Olivia who is a senior at The Ohio State University.


Larry Armentrout


The challenge for every church is to identify God's vision for its mission-define its true purpose and the plan for completing it-and then act.