Larry Armentrout

Vice President

Helping churches reach that defining moment when they can articulate and embrace God's vision for their growth is what drives Larry Armentrout.

The other half of his mission is helping them follow-through and deliver - and he's been gratified to guide churches through the sometimes awkward stages of change, even as they experience vigorous growth.

Serving over 250 clients in his tenure at Generis, he fondly remembers a church relocation effort he assisted in which the church doubled in size soon after occupying its renovated space. With excellent organizational and relationship skills, Larry is an accomplished and trusted counselor, helping diverse church bodies engage in generosity audits, strategy days, new building initiatives, debt retirement efforts, endowment campaigns, mission projects, anniversary campaigns, and budget-enhancing general fund drives.

After serving four years in the USMC, he completed both a BA and MA from Hardin Simmons University in Abilene, TX. He is also a graduate of the National Planned Giving Institute at the College of William and Mary and has served churches for more than 27 years in fundraising. Prior to that he served in the local church for 12 years. An Ohioan, he and his wife, Gay, have been blessed with daughters Julie, Jamie and granddaughter, Madison Olivia who is a freshman at Ohio State University.

"Larry Armentrout believes deeply that his ministry is to help local bodies of Christ raise the funds necessary to fulfill their calling. He certainly helped us! Larry is highly accessible via onsite visits, email and phone. The insights offered from his past experiences guided us to avoid common mistakes and put forth our best efforts. The website provided materials for instant access. We would use Larry again."
Larry Kreps, Senior Pastor St Andrew's United Methodist Church, Findlay OH


Larry Armentrout


The challenge for every church is to identify God's vision for its mission-define its true purpose and the plan for completing it-and then act.