---
title: The Mind of the Giver
description: Treating all your donors the same is costing you gifts. Generis's free Mind of the Giver eBook breaks down four giver types — gifted, thoughtful, casual, and reluctant — and how to reach each.
---

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# The Mind of the Giver

Count on it: your givers and potential givers are not all alike. In fact, they breakdown into at least four kinds of givers; gifted, thoughtful, casual, and reluctant. If you treat every constituent as part of a homogenous group, it might be easier, but it is a big mistake that can cost you wasted time, money and opportunity. This resources breaks down the different types of givers in your organization as well as the best practice of how to engage them.

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“*Generis began where great consultants do; they asked probing questions and then they listened … carefully! Out of their listening, they asked questions that took us to deeper and deeper levels of our reality. And then…boom, they provided insights that named what ‘is’ and gave insight and recommendations that pointed us clearly to a preferred future. Better than I could have imagined.*”  
~ Dr. Craig Sider, The New York City Leadership Center™

 

## This Resource Will:

#### HELP

 Help you understand the different types of donors in your organization

#### EQUIP

 Equip you with how to engage different types of donors

## Download This eBook

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