Generosity 360 • A Culture of Generosity Framework

A spiritual journey
with financial implications.

—Given today, annually

—Full-tithe potential

—Households reached monthly

Prepared for Your Church | | | Frank Bealer, Generis

The Challenge

Almost every church has a gap between what is given and what could be.

Nationally, giving to religion is losing ground. Locally, most of your community's generosity potential is still untapped. Naming the gap honestly is the first step to closing it.

$151.6B

Given to religion in 2025

Up just 2.4% in current dollars, which trails inflation. In real terms, giving to religion slipped backward.

23%

Religion's share of all US giving

Down from more than half of all charitable dollars in the late 1980s. The church is competing for attention it once held.

64%

Of all giving still comes from individuals

Households remain the engine of generosity. Discipling givers, not chasing dollars, is where the movement happens.

Your church, today and tomorrow

Given today

One point higher

Two points higher

Full-tithe potential

Your Generosity Potential

Move the slider. See what a healthier giving culture could mean.

0% of income given

—

Today's giving

Giving as a share of household income

—Households reached monthly

—Avg household income

—A tithe, per household

—Given now, per household

The Framework

Generosity 360 closes the gap through discipleship, not pressure.

Creating a culture of generosity is about transforming hearts and aligning giving with spiritual growth. Six elements move your church from a one-time push to a lasting way of life.

Biblical stewardship focuses on the giver's call to give, not the church's need to receive.

DISCIPLESHIP

True giving flows from a transformed heart. We lead with what the church wants for people, not from them.

PRAYER

The question is not what gift we want to give, but what gift God would have us give.

LEADERSHIP

We equip a staff and lay team to carry generosity from the few to the many.

Understand your culture

A deep dive into your church's values, beliefs, and giving patterns through surveys and interviews, so every strategy fits your church and your community.

Create pathways to engage

Clear next steps from non-giver to long-time supporter, with targeted communication and follow-up that nurtures first-time and recurring giving.

Equip and empower leaders

Coaching staff and lay leaders to champion generosity through sermons, small groups, and personal engagement.

Optimize the giving experience

Refining digital and in-person giving so participation is effortless, accessible, and built around a giving journey, not just a "how to give" form.

Celebrate and plan legacy

Gratitude and recognition that reinforce generosity, plus legacy-giving pathways for members to leave a lasting kingdom impact.

Weave it into church life

Generosity as a consistent theme across groups, events, and discipleship, so it becomes the fabric of ministry rather than a campaign.

Proof It Works

Churches that trusted the process saw giving and hearts move together.

These outcomes came from real Generosity 360 engagements. Different sizes, same framework, measurable results.

Case Study · Sioux Falls

Strategic coaching transformed generosity and engagement

0%Giving growth, year over year

0%Increase in new givers

$800KGrowth in sustained giving

0%Growth in engagement

Generis inspired a culture of generosity and stewardship, and God used them to move our church in a big way.Executive Pastor

Case Study · Denver

Strategic coaching multiplied generosity and engagement

0%Giving growth, year over year

0%Increase in new givers

$9MBudget increase

3xEngagement extended

Giving increased substantially, but more importantly, people's hearts are more in tune with Jesus and the transformation He calls us to.Church CFO

Run Your Own Numbers

What a healthier giving culture is worth to your church.

We have started with your figures. Adjust anything that is off, set an expected increase, and see what it means over three years. The markers show what real churches achieved.

Current annual giving

Households reached monthly

Expected giving increase15%

0% 24%Sioux Falls 35%Denver 40%

—

In new giving, year one

Total projected annual giving—

Per household, per year—

Added giving over three years—

How to read this: Figures are illustrative estimates based on the inputs above and outcomes from comparable Generosity 360 engagements. They are projections, not guarantees. Three-year totals assume the higher giving level is sustained after year one. Actual results depend on your church's participation and follow-through.

Next Steps

Let's build a culture of generosity that endures.

A 20-minute conversationNo pitch. We ask about your church, your people, and where generosity is stuck.

A real read on your numbersWe pressure-test the figures on this page against your actual giving data.

A plan built for your churchIf it is a fit, we scope what a Generosity 360 partnership would look like for you.

Frank Bealer

CEO, Generis

Phone980-239-2211

Emailfrank.bealer@generis.com

Book a 20-minute conversation