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Generosity 360 • A Culture of Generosity Framework

A spiritual journey
with financial implications.

—Given today, annually

—Potential, two points higher

—Households reached monthly

Prepared for Your Church | | | Generis

Your Generosity Potential

Move the slider. See what a healthier giving culture could mean.

0% of income given

—

Today's giving

Giving as a share of household income

—Households reached monthly

—Median household income

—Given now, per household

The Short Version

This is a preview. Your full report goes further.

You have just seen what your community earns and what one or two points of growth would be worth. Three more pieces are already built for your church, and they are the ones that turn a number into a plan.

The Generosity 360 frameworkThe four stages your people move through, and the six things a church does to move them.

Churches that have walked itTwo churches, their giving before and after, and short conversations with the pastors who led it.

Your three-year projectionSet your own expected increase, see what it compounds to by year three, and take the whole thing away as a PDF.

At the conference Come by the Generis booth.

Show us this page. We will open your full report on the spot, walk through the numbers with you, and you will leave with the PDF.

Find the Generis booth on the exhibit floor.

Cannot get to the booth Book a free 20-minute call.

No problem, and no need to wait for the exhibit hall. Book a time here and we will send your full report through before we talk.

Book my free call

The Framework

What Generosity 360 actually is.

A framework for building a culture of generosity end to end. It joins a biblical theology of stewardship with the practical systems that move people along a giving journey, one step at a time.

Before we show you the framework, one question.

What do you think is holding generosity back at your church? Pick the one closest to the truth.

The giving journey

Generosity 360 is built around moving people along this path. Your people are spread across every stage right now. This gives you a next step for each one.

1Give SomethingA first gift, and it is rarely about the amount. Someone moves from watching to participating, trusting God and the church with something.
2Give ConsistentlyGiving stops being a reaction to a moment and becomes a rhythm. Generosity begins forming as a discipline rather than an impulse.
3Grow in GivingGiving becomes a decision made in advance rather than out of what is left. A percentage is chosen on purpose, and it reflects priority.
4Surrendered GiverGenerosity is no longer a line in the budget. It shapes what is bought, what is kept, and what is held loosely, and giving governs spending rather than the reverse.

Biblical stewardship focuses on the giver's call to give, not the church's need to receive.

DISCIPLESHIP

True giving flows from a transformed heart. We lead with what the church wants for people, not from them.

PRAYER

The question is not what gift we want to give, but what gift God would have us give.

LEADERSHIP

We equip a staff and lay team to carry generosity from the few to the many.

1Understand your culture

A deep dive into your church's values, beliefs, and giving patterns through surveys and interviews, so every strategy fits your church and your community.

2Create pathways to engage

Clear next steps from non-giver to long-time supporter, with targeted communication and follow-up that nurtures first-time and recurring giving.

3Equip and empower leaders

Coaching staff and lay leaders to champion generosity through sermons, small groups, and personal engagement.

4Optimize the giving experience

Refining digital and in-person giving so participation is effortless, accessible, and built around a giving journey, not just a "how to give" form.

5Celebrate and plan legacy

Gratitude and recognition that reinforce generosity, plus legacy-giving pathways for members to leave a lasting kingdom impact.

6Weave it into church life

Generosity as a consistent theme across groups, events, and discipleship, so it becomes the fabric of ministry rather than a campaign.

Hear from pastors who have walked it

Short conversations with leaders whose churches have been through Generosity 360.

Proof It Works

Two churches that trusted the process.

Different sizes, different parts of the country, the same framework. Open either one.

Midwest Sioux Falls, South Dakota 24% growth Strategic coaching transformed generosity and engagement

0%Giving growth, year over year

0%Increase in new givers

$800KGrowth in sustained giving

0%Growth in engagement

Generis inspired a culture of generosity and stewardship, and God used them to move our church in a big way.Executive Pastor

West Denver, Colorado 35% growth Strategic coaching multiplied generosity and engagement

0%Giving growth, year over year

0%Increase in new givers

$9MBudget increase

3xEngagement extended

Giving increased substantially, but more importantly, people's hearts are more in tune with Jesus and the transformation He calls us to.Church CFO

Run Your Own Numbers

What a healthier giving culture is worth to your church.

We have started with your figures. Adjust anything that is off, set an expected increase, and see what it means over three years. The markers show what real churches achieved.

Current annual giving

Households reached monthly

Expected giving increase15%

0% 24%Midwest 35%West 40%

—

In new giving, year one

Total projected annual giving—

Per household, per year—

Added giving over three years—

How to read this: Figures are illustrative estimates based on the inputs above and outcomes from comparable Generosity 360 engagements. They are projections, not guarantees. Three-year totals assume the higher giving level is sustained after year one. Actual results depend on your church's participation and follow-through.

Next Steps