Unlock Year-End Generosity
Fuel abundant Year-End Giving that inspires generosity into the new year
30%
Annual giving to most charities occurs in December
15-20%
Annual giving in churches typically occurs in December
9-12%
Annual giving occurs in the last three days of the year
Make Year-End Giving Your Launchpad to a Culture of Generosity in Your Church
Message from Jim
As we reflect on the past year, we recognize the incredible resilience and adaptability demonstrated by churches worldwide. Despite countless challenges, you have remained steadfast, continuing to serve your communities and grow in faith. As we approach the year-end, the act of generosity can be a beacon of hope for many. Year-end giving campaigns are more than just a fundraising tool; they are an opportunity to come together as a community to deepen our commitment to our shared mission. As leaders, let's guide our congregation on this spiritual path, helping them to embrace God's will for their earthly possessions. Remember, each act of giving, small or large, contributes to the spiritual enrichment of our community. This is a time for personal growth, a time to nurture our faith, and a time to deepen our relationship with God. Let the new year be a testament to this spiritual journey, a reflection of our inner faith, and a beacon that guides us toward spiritual fulfillment. I encourage each of you, in your roles as pastors and leaders, to inspire your congregations to finish the year strong.

“Remember, each act of giving, small or large, contributes to the spiritual enrichment of our community.”
Jim Sheppard, Principal + CEO
Let our Generosity Strategists Help You Activate Greater Generosity This Year… and Next!
Our Year-End Coaching is designed specifically to guide you through this significant period of generosity in your church.
Generosity Assessment
How does your current year-end giving practices, donor engagement strategies, and overall financial goals rate? Take this assessment to identify your strengths, weaknesses, and areas for improvement.
Goal Setting
Based on your assessment, we’ll define specific year-end giving goals and targets. These goals will align with your mission, financial needs, and long-term objectives.
Strategy Development
Generis will work closely with your leadership team to develop a customized year-end giving strategy. Strategies might include personalized donor communication plans, targeted fundraising campaigns, donor appreciation events, and engagement tactics.
Giver Segmentation
Our Generosity Strategists work with you to develop unique strategies for major givers, regular contributors, occasional givers, and new prospects. We work with you to tailor communication and engagement efforts to each segment's preferences and interests.
Communication Plan
Based on our previous work together, we would then create a comprehensive communication plan that engages donors effectively to meet the church’s year-end giving goals.
Future Recommendations & Strategies
At the end of our process, Generis will provide detailed guidance on how the organization can integrate the strategies and lessons learned into its long-term generosity initiatives.
Free Year-End Giving Readiness Assessment
Use our Generosity Pulse Report + Move Report to analyze your church's data and unique giving history. Our strategist will then use this data to help you understand what year-end giving could look like for your church this year!
Live Webinar: Amplified Generosity
Thursday, September 28, 2024 - 3 pm ET
Join Ministry Brands and Generis for a transformative session on revolutionizing year-end giving in your church. Partner with us as we help you set the foundation for a strong finish to 2023 and lay the groundwork for an enduring culture of generosity. Don't miss this unique opportunity to supercharge your church's year-end giving and lay the groundwork for a future of amplified generosity.
We believe a strong stewardship plan is one of the main pillars of a healthy church and we look forward to helping resource you in this area, so you are set up for success. Save your seat today!

Further Reading

Fuel God Inspired Vision | Year-End Giving eBook
If you’ve been around Generis for any length of time, you might’ve noticed
one of our phrases: There’s often a gap between your God-inspired vision, and
your resources.
This year, we want to help you take your year-end giving efforts to a new level
— one where you not only fund your God-inspired vision, but you set up 2024
to be the most generous year your church has ever experienced.

[Template]: Year-End Giving Appeal Letter
Year-end is prime time for giving. According to a survey by Non-Profit Tech for Good shows that 31% of all giving is made in December, with the last three days of the year responsible for 12% of all giving. Communicating to your audience through a year-end giving letter may be the nudge your givers need to make or increase their giving.

[Template]: Annual Giving Statement Letter
An intentional annual statement letter in January provided you the opportunity to show your gratitude and share your inspiring vision for the year to come.
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The Offering Moment
Preparing for sermons takes hours of planning and prayer. It can be easy for church pastors to neglect the preparation of the offering moment. The result? Church members and visitors don’t resonate with the call– and instead, they withhold their generosity. In this free eBook, you’ll uncover the importance of planning for the 90-second window that motivates generous giving.
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Generosity Pulse Report
The Generosity Pulse Report offers a snapshot of the health of your generosity and stewardship culture. By assessing the long-term health of your church’s giving and providing a clear view of your current finances, the Generosity Pulse Report eliminates the guesswork and offers your team confidence and understanding of your financial reality.
FAQ
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.