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JENNIFER PERROW, MED, CFRE

SENIOR STRATEGIST, CHURCH & ADVANCEMENT

Contact Jennifer Perrow

About Jennifer Perrow

Jennifer is a skilled stewardship and communications professional who helps ministries articulate vision, communicate mission, and raise funds to advance Kingdom priorities. Her vision is a world where churches, schools, and non-profits can focus on ministry, education, and service without undue concern for resources.

She spent over 20 years in Christian higher education at Seattle Pacific University in a variety of senior leadership roles in Undergraduate Admissions, University Communications, The President’s Office, and the Office of University Advancement. Jennifer also served as the Director of Stewardship Ministries at Seattle’s University Presbyterian Church and spent six years on the board of Street Youth Ministries, an organization serving unhoused young adults in Seattle.

She has experience leading capital campaigns, creating engaging donor communication plans, launching stewardship and annual fund programs, developing effective major gift strategies, coaching senior leaders (and all leaders) to gain confidence and achieve success in fundraising, and training boards to become excellent at raising financial resources. She holds a master’s degree in education and has earned her CFRE (Certified Fundraising Executive) credential.

She and her husband, Dan, have been married for over 30 years and enjoy spending time with their two wonderful young adult children (and their spouses). In her free time, Jennifer is likely to be found kayaking, hiking, cross-country skiing, entertaining, reading, writing, traveling, or taking her dog, Winnie, for walks around the city.

  • Rick Pitcher

    Evangelical Free Church of Chico, Lead Pastor
    "Jennifer is professional, a pleasure to work with, influential with leaders, knowledgeable, flexible, and was instrumental in our church deciding to move forward with our largest Giving Initiative in decades! We believe generations will be changed because of our time spent with Jennifer and Generis!"
  • Michael O'Neill

    West Valley Church, Lead Pastor
    "Jennifer’s personality, availability, servant heart, and expertise allowed her to work with us easily; we felt as if she was a long-time member of our team. She quickly understood the DNA of our community and culture, working with us in an approach that fit us perfectly. This is the fourth capital campaign of my forty-year ministry career, and I can easily say that all of my other experiences pale in comparison to this campaign; we know that is in large part due to Jennifer."
  • Michelle Mott

    Big Valley Christian School, Superintendent
    "Jennifer is a fantastic support and has a remarkable ability to learn the ins and outs of an organization. She is insightful and quickly learned my school’s needs and then facilitated the next steps needed in Development. She was stellar at communicating regularly with me, providing me with helpful feedback and encouragement. Jennifer is highly organized and very relationship-focused. During our time working together, she demonstrated patience and care with everyone on my team and coached me through the process of developing a Case for Support and several funding campaigns/initiatives."
  • Cade Lambert

    Des Moines Christian School, Head of School
    "Generis has provided the best campaign wisdom, support, expertise, and follow through of any firm I have worked with throughout several campaigns. Mark Dillon and Jennifer Perrow customized a campaign unique to our needs and have been with us every step of the way. They have provided both high level strategy support and detailed support down to the sentence in our communications to donors. I would use them again tomorrow if needed."
  • Rick Pitcher

    Evangelical Free Church, Lead Pastor
    "Jennifer is a professional—a pleasure to work with, influential with leaders, knowledgeable, and flexible. She was instrumental in our church deciding to move forward with our largest giving initiative in decades. We believe future generations will be changed because of our time with Jennifer & Generis!"
  • Joanna Mitchell

    Grace Lutheran Church, Senior Pastor
    "Jennifer and the Generis team changed the way we thought about stewardship, helping us to share our stories of faith and God’s abundance. They gave us the tools, the confidence, and the support to make generosity contagious—and allowed us to celebrate God’s providence along the way. They led us through a successful capital campaign and helped us with ongoing efforts to increase ministry funding at our church."

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