Jennifer Perrow, CFRE

Senior Generosity Strategist

Meet Jennifer Perrow

Jennifer Perrow is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities. Her vision is a world where churches, schools, and non-profits can focus their energies on ministry, education, and service without undue concern for resources.

She spent over 20 years as a leader in Christian higher education at Seattle Pacific University. As an admissions officer, she travelled around the country speaking about the value of Christian higher education. As a communications specialist, and a special assistant for communication to SPU’s president, she worked alongside university leaders to articulate vision, communicate with donors and alumni, write grant proposals, and handle special projects and publications. Her role in the Development Office as a major gifts officer afforded her the privilege of connecting with major givers to raise resources for scholarships, endowments, and capital projects.

Jennifer served as the Director of Stewardship Ministries at Seattle’s University Presbyterian Church (UPC) and is on the board at UPC’s Street Youth Ministries. She has experience assessing and enhancing development programs, developing major giver strategies, coaching leaders on how to encourage generosity, leading capital campaigns, creating communication strategies to engage and thank givers, and implementing innovative giving systems. She holds a master’s degree in education and has earned her CFRE (Certified Fundraising Executive) credential.

She and her husband, Dan, have been married for over 28 years; they have two young adult children and a dog who has (twice) dropped out of obedience school.


No matter the size of your God-inspired dreams, it can be daunting to think about chasing down the necessary resources. The truth is that while vision almost always exceeds current realities, the means to support your vision is within your grasp. 

With Generis, you’re not alone. Our customized Campaign approach will help you assess, rethink and reframe your current reality, allowing you to reach your specific goals while also establishing a foundation for increased generosity overall.

Let’s be honest; there are times when one-on-one guidance, encouragement and accountability brings out the best in us and accelerates our ability to chase down those big, audacious dreams. The Generis Coaching experience is designed to align with your greatest needs and is delivered over a period of time that makes the most sense for you.

Good fundraisers are hard to find, and organizations often need interim assistance with their development programs during periods of staff vacancies. Our team members can fill any open role from Chief Development Officer to Major Gift Officer to Annual Fund Director. We can also help you build a position profile for your open position and assist with the interview process. Don’t lose momentum while you search for permanent staff—let us fill the gap.

From time to time, it can be extremely helpful to analyze the habits of your overall giving climate to see what is currently working as well as where opportunities for a culture of generosity to increase might exist.

The Generosity Assessment is a one-day experience that provides a thorough assessment of your church’s effectiveness and reveals new opportunities for creating a culture of generosity. Think of it like an x-ray into the giving perspective of the church.


Contact Jennifer Perrow