Laurel Hardgrove

Generosity Strategist

Meet Laurel Hardgrove

Laurel is grateful every day to help churches unleash generosity! A results-oriented philanthropy professional, Laurel has over 20 years of experience in healthcare and non-profit philanthropy.

After studying theology and apologetics at Moody Bible Institute, Laurel studied business and public policy at Western University in Canada. Fascinated with all things financial, Laurel served clients at Merrill Lynch and Sun Life of Canada. Recruited to healthcare, Laurel had the opportunity to serve as chief development officer of Canada’s third largest teaching hospital, and she played a key role in their community-transforming $104 million campaign. During this time, there was opportunity for innovation – including leading an innovative legacy campaign that resulted in $4.95 million in planned gifts, which helped to establish “Leave A Legacy” initiatives across Canada.

After four large campaigns, Laurel joined the staff of her church and focused on funding a missions home, launching the Ministry of Giving, and creating a culture of generosity. Laurel loves coaching pastors toward becoming financial leaders, strategizing on legacy giving campaigns, and planning strategic events. This work is a calling that is much more about engaging hearts and encouraging spiritual growth than arranging transactions. Laurel is inspired to see generosity transform communities and build the kingdom of God!

Laurel and her husband, Ian, have five adult children. They primarily reside in the Twin Cities region of Minneapolis, Minnesota and live part-time in St. Petersburg, Florida. Laurel is actively involved in her church, serves as a mentor, and leads the Ministry of Giving.


No matter the size of your God-inspired dreams, it can be daunting to think about chasing down the necessary resources. The truth is that while vision almost always exceeds current realities, the means to support your vision is within your grasp. 

With Generis, you’re not alone. Our customized Campaign approach will help you assess, rethink and reframe your current reality, allowing you to reach your specific goals while also establishing a foundation for increased generosity overall.

Let’s be honest; there are times when one-on-one guidance, encouragement and accountability brings out the best in us and accelerates our ability to chase down those big, audacious dreams. The Generis Coaching experience is designed to align with your greatest needs and is delivered over a period of time that makes the most sense for you.

From time to time, it can be extremely helpful to analyze the habits of your overall giving climate to see what is currently working as well as where opportunities for a culture of generosity to increase might exist.

The Generosity Assessment is a one-day experience that provides a thorough assessment of your church’s effectiveness and reveals new opportunities for creating a culture of generosity. Think of it like an x-ray into the giving perspective of the church.

Funding your God-inspired vision requires more than financial acumen. It depends on the continual spiritual growth of your church body. The Operating Budget Campaign approach weaves both together in a seamless and transformational way.

How it works:

  • Clearly communicate the vision of the church, teach generosity, and receive Estimates of Giving before setting the following year’s budget.
  • Financial generosity and generosity of time and talents should not be mixed.
  • Open dialogue about money and possessions without apologizing.